Grey Poupon
Dijon Mustard

CREATING ICONS

When Grey Poupon Dijon Mustard was introduced as THE Gourmet mustard, yellow mustard was king. So it seemed logical to introduce the brand to the American market as the finest in the world – and what better way than in the glove box of a vintage Rolls Royce? Make that two Rolls Royce’s.

Within months, the Grey Poupon market share skyrocketed and through the years, this iconic image has become part of the American fabric. It remains one of the most remembered TV commercials ever produced.

Read more about the making of the original Grey Poupon commercial in The One Club article:

 

THE ONE CLUB

Advertising has always been ripe for parodies, but perhaps no spot has been parodied more for its brilliance, its sophisticated humor and its pitch-perfect tone than the Grey Poupon commercial featuring two aristocrats in Rolls Royces and a jar of mustard.

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Advertising

Tags
Broadcast, Print, Product Photography