With her characteristic insightful scrutiny into potential and boundless growth, Joanne transforms brands across varied industries to position them as leaders within their categories. She excels at differentiating brands, capturing their essence with compelling stories and connecting them to target audiences from initial awareness to revenue and growth.
In her early career as a Freelance Illustrator in Advertising, she did TV Pre-production working with Stephen Kaplan for a broad range of national brands. Concurrently, in Publishing, she did editorial illustrations for the New York Daily News City Desk, as well as other major publications.
Throughout her extensive partnership with Stephen, Joanne wore many hats within both Creative and Account services. As Bionic Crayon’s Vice President Creative, she crafted impactful multi-channel marketing campaigns, leading well-knit, cross-functional teams while directing synergistic flow of inter-departmental collaboration across the agency. Her Creative fingerprint is abundant throughout Bionic Crayon’s body of work. She directed Client Services as well and expanded the agency’s client roster with her Business Development expertise.
Joanne loves capturing the pulse of New York City on her iPhone, serving up her latest recipes to friends and – ever the artist – she always has a project on her drawing board.