Stephen Kaplan




Stephen Kaplan is responsible for one of the world’s most enduring ad campaigns – the iconic Grey Poupon Rolls Royce campaign- you know the one – “Pardon me, would you have any Grey Poupon?” Beyond marketing forces that are always in play, this level of creative is the essence of Stephen’s core focus and creativity.


Stephen has produced highly effective ad campaigns that have staying power across multiple markets and platforms, both traditional and digital. He has led creative teams to reposition and transform well-known household brands such as Coca Cola Foods, A1 Steak Sauce, Minute Maid and Gillette, among others.



Advertising has always been ripe for parodies, but perhaps no spot has been parodied more for its brilliance, its sophisticated humor and its pitch-perfect tone than the Grey Poupon commercial featuring two aristocrats in Rolls Royces and a jar of mustard. READ MORE