Pastorelli Foods

Digital Media, Videos

The Pastorelli family’s award winning, artisanal crafted pizza products are America’s first fully prepared pizza sauce as well as Chicago’s most popular sauce for 75 years. They were looking to refresh their positioning and grow the brand by reaching out to a younger, more sophisticated target audience. Bionic Crayon recommended strengthening the Pastorelli Digital Media presence with a short-form Video campaign showing pizza recipes that were simple yet a notch above the usual.


Branding, Digital Media

Product Positioning, Videos