Branding, Digital Media, Graphic Design, Photography
Shenandoah Valley Organic was looking to refresh their three different brands of chicken and assigned the project to Bionic Crayon. Our first recommendation was to have them deliver a more clear and concise marketing message. After a SWOT session and a creative exploratory, we recommended that they concentrate all their efforts behind a single brand, Farmer Focus Organic Chicken. Our assignment was to design a new responsive website, produce new food photography, redesign new labels and help with PR, resulting in a stronger presence in their category to increase market share.