Director of Insights


Victor has built a strong reputation over the past 20 years as a Branding, Advertising and Marketing Specialist – with the ability to bridge the gap between corporate concerns and consumer desires.


He is firmly grounded in the Consumer Package Goods and Supermarket industries, where for over 15 years, he grew The Food Emporium and The Great Atlantic & Pacific Tea Company. He developed branding for their private labels, Master Choice and America’s Choice, as well as various banners including Waldbaum’s, Pathmark and Farmer Jack. He was responsible for the A&P Infozine “Easy Solutions” that resulted in an annual gross of nearly $13MM in ad sales.