Art of Watchmaking


“In your face” works, but only when the product has the face for it. For the Art of Watchmaking, a Swiss based company; Bionic Crayon introduced a new line of women’s diamond bezel watches, with high-end fashion forward appeal, affordably priced. The Ad featured strong product photography and a sophisticated headline, “Our Blues Make You Happy”, to drive the right demographic to the boutiques.


Advertising, Graphic Design