Branding, Positioning

The iconic Bar Harbor® brand was looking to refresh and strengthen the brand from the position of offering high quality meal solutions to meet the demands of today’s often time-challenged, but always discriminating consumer. Additionally they wanted to build the sustainably sourced feature of the product line.

Bionic Crayon established a strong Brand Positioning with Digital Advertising and Videos for POP Display for events. We established a robust Social Media campaign that focused on Sustainability, recipe Videos and giveaways to successfully grow their customer base.