REFRESH AND REPOSITION

 
Raye’s Mustard, North America’s last remaining traditional stone-ground mustard, was looking to refresh the brand. We played up the all-natural, artisanal, small-batch-crafted selling points as central to the new Brand Positioning; we redesigned the labels for their 23 flavors and redesigned their eCommerce Website, resulting in a substantial increase to their Holiday Sales! We strengthened their Social Media campaign, which produced a greatly increased brand/consumer interaction.